How eating your sandwich may determine how you market to you customers

Brian Juicer Blog

This is a post about how to get a better experience from your lunchtime sandwich.

Here is a sandwich. This particular sandwich is a chicken, bacon and avocado baguette, but don’t worry! This powerful psychological trick works with any kind of sandwich.


How would you eat this sandwich? You might start at one end and finish at the other. But then you are left with this as your final bite.


Not very exciting.

But why does that matter? It’s all to do with something Daniel Kahneman hypothesises in Thinking, Fast And Slow: the peak-end rule.