About Joel

Joel Bennett began working in the talent development, management, and human resources space in 1995 as a high school teacher and coach. Since then he’s worked in corporate training, organizational development, performance management, human resources, and recruiting, as well as management/leadership consulting and non-profit management.  He graduated from the University of Northern Iowa with a BA in History & Geography, and an MA in Organization Management from the University of Phoenix.  Joel provides consulting and training for both small and large businesses in both the for-profit and non-profit sectors.

We Can Help

About Veel Hoeden

Veel Hoeden is a Dutch phrase meaning “many hats”, something that describes well the role we play for many of our clients.  As a member of the historically Dutch community of Pella, it’s also a nod to our hometown heritage.

Whether it be helping business owners develop their leadership capacity, new supervisors gain the skills they’ll need to manage and lead others, or companies create compelling hiring and onboarding processes, we’re happy to wear many hats to help them be successful.

We Can Help

Our Clients are Awesome

From Construction to Healthcare, Technology to Social Services, our clients have one thing in common; they are investing in their most valuable asset… People.

We Blog Too

Marketing
December 18, 2013

How To Eat A Sandwich
(The Daniel Kahneman Way)*

How eating your sandwich may determine how you market to you customers Brian Juicer Blog…
Read More
Marketing
December 16, 2013

How to Build A Trojan Horse

The last principle in Jonah Berger's STEPPS from his book "Contagious" is the “S”, which stands…
Read More
Marketing
December 11, 2013

How to Get Noticed by Getting Practical

Not everything can be an iPhone or Google Glasses... you know, those products that are…
Read More